"Our philosophy is that cleavage belongs in the front and above the waist. Let's rid the world of indecent exposure," Matsui said, revealing a sardonic sense of humor. "We spend a lot of time and money on fit perfection."
Redmond designer jeans firm "Simply Blue" reveals a great wit while discussing its shift from shunning to embracing celebrity endorsements.
When it desired to shift its premium brand to a younger demographic for its Pine IV label, they reached out to an LA PR firm. Soon, both actress Jennifer Garner and Food Network personality Rachel Ray were spotted in the label.
Simply Blue can be found at Neiman Marcus, Nordstrom, Bloomingdale's and about 1200 specialty retail stores nationwide.
The linked article details the shift to celebrity endorsements, and the history of the company.
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